The stores interior goes in line with the brand aesthetic by combining functionality and design, creating a contrast interior of blonde wood against concrete and marble.
A brand’s advertising campaign has a very specific aim in mind –as a carefully crafted fusion of the brand’s core values and signature visual codes, this collection of references is meant to encapsulate and appeal to its archetypal customer.
The importance of people and space, the balance between work and home life, the melding of style and exploration all became focal points.
For Woolrich, this is about much more than stopping and smelling the roses, it’s about pausing on a long walk to hear stream, feeling the wind on your skin, watching the trees grow and basking in vibrant sunsets.
Relaxed turtleneck knits matched with statement patchwork leather outwear with shearling trim.
But also 70s vibes with scarf dresses in mousseline.
As the age-old moniker attests, less is (usually) more.
Since then, the brand has been consistent in delivering outdoors-oriented products since the 70s when people began to engage with nature in new and exciting ways.
This time, the Kurfürstendamm store is set over two stories and 625sqm, offering the full collection across COS womenswear, menswear and children's wear.
COS wanted to create a dynamic yet timeless space and has therefore preserved the building’s original architectural features while mixing it up with modern updates.
Simply put, this is a celebration of nature’s simultaneously calm and invigorating energy and the endless possibilities it opens up to anyone eager to listen.
Woolrich has been at the forefront of outdoor lifestyle innovation for more than 180 years but its roots can be traced back to tradition and the oldest, continuously operating woollen mill in the US.